It's a battle of Bay Area boys in Super Bowl LIII on Sunday in Atlanta, and 49ers fans will have a tough time finding a rooting interest.
The Los Angeles Rams, led by Marin County native Jared Goff, will take on San Mateo native Tom Brady and the New England Patriots. Goff starred in high school at Marin Catholic from 2009 to 2012, and he was Cal's signal-caller for three seasons after that. Brady, meanwhile, graduated from Junipero Serra High School in 1995.
Goff was months removed from his seventh birthday when the Rams, then calling St. Louis home, lost to Brady's Patriots in Super Bowl XXXVI. Seventeen years and a cross-country move later, the Rams will play in their first Super Bowl since Adam Vinatieri's last-minute field goal kick-started a Patriots dynasty.
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A Rams win would bring the franchise's first title since "The Greatest Show on Turf" won Super Bowl XXXV. Coupled with the Seattle Seahawks' win in Super Bowl XLVIII, the 49ers' NFC West rivals will have won three championships since San Francisco's last title.
Brady and the Patriots, meanwhile, seemingly can leave the 49ers' Super Bowl-winning squads in the dust as the NFL's greatest dynasty. Should the Patriots win, their six Super Bowls would surpass the 49ers and move into a tie with the Pittsburgh Steelers for the most of any franchise all time. Brady also would surpass ex-49ers linebacker Charles Haley for the most rings in NFL history.
There's a lot on the line in Atlanta. Here's where you can watch the game live on TV and online.
When: Sunday, Feb. 3, at 6:30 p.m. ET/3:30 p.m. PT
TV: CBS
Live Stream: CBSSports.com; fuboTV -- Get a free trial