How Dwight Clark's idea for ‘Letters to 87' caught on with 49ers fans

Dwight Clark considered it a shared experience.

He came down with the most improbable, important and well-timed pass reception in 49ers history, but the impact of the play was more than he could have ever imagined.

The story of the NFL would be incomplete without a large section devoted to “The Catch.” But Clark always seemed to feel he was not alone as he leaped and fully extended his 6-foot-4 frame to make a finger-tips grab of Joe Montana’s pass on Jan. 10, 1982.

And, sure enough, the story of many lives would be incomplete without mention of Dwight Clark, too.

“The way he connected with the fans, personally, really brought them together,” Montana said. “Once you met Dwight, it was hard not to like him. His personality was fun, upbeat and jovial -- always.”

Through the years, Clark enjoyed hearing the perspectives and stories of fans -- many of whom had not yet been born when the 49ers beat the Dallas Cowboys in the NFC Championship Game and went on to the organization’s first Super Bowl.

As Clark battled ALS, he made a request during the final interview of his life.

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“I’ve often thought if I could get the word out somehow to get the stories, I should put a book together of the stories that these 49ers fans lived through at that moment,” Clark said on The 49ers Insider Podcast on Feb. 27. “Hopefully, long after I’m gone, 49ers fans will still enjoy that play and that year, that team that started it all off.”

The word got out that Clark wished to receive letters from the public, and his fans did not disappoint. The letters poured in. Some were hilarious. Some were emotionally moving. Some recounted the personal experiences of that day. Others described the wide-ranging impact that Clark’s play had on a life, a family.

Each of the letters conveyed a sense of love and appreciation for Clark as a player but, mostly, as an individual.

Clark died on June 4, 2018. Two weeks earlier, a group of friends visited him at his ranch in Whitefish, Montana. The group sat around Clark’s bed and read letters to him for nearly two hours.

“Letters to 87,” a documentary that explores Clark’s unique bond with his fans, will premiere commercial-free on NBC Sports Bay Area on Tuesday, Aug. 21, at approximately 8 p.m. (following Giants Postgame Live).

“He really seemed to understand from a fan’s perspective how it felt, what it was,” former 49ers teammate Keena Turner said. “And he seemed to really want the fans to walk away feeling good about the interaction in the moment.

“He felt a genuine love that came, and he wanted to reciprocate. He wanted the fan to understand that it was a shared feeling.”

The impact of listening to the letters was something Clark carried with him. Former 49ers owner and close friend Edward J. DeBartolo Jr. was not in the room that day, but he heard plenty about it from Clark himself.

“He was thrilled,” DeBartolo said. “Getting the letters made him very, very happy. He was sick, but he was just thrilled to know he wasn’t forgotten.”

Ronnie Lott was among the people in Clark’s bedroom on Sunday, May 20, when the letters were read to Clark.

“When he wanted fans to express their feelings, he was trying to capture the same feeling that he had when he did it and how did they feel?” Lott said. “Were they as excited as he was?

“When fans write their letters, there’s a spirit there. There’s a connection. That connection was something we can take for granted.”

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