Former 49ers QB Joe Montana, partners invest $75M in marijuana business

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Whether Joe Montana is being asked whether he or Tom Brady is the greatest of all-time or figuring out new investments, the 49ers Hall of Famer stays busy.

And his latest investment? Marijuana. 

The three-time All-Pro quarterback plans to be part of a $75 million investment in the San Jose-based company, Caliva, as reported by TechCrunch. Yahoo's CEO Carol Bartz will also be a partner in said investment.

Caliva is a marijuana dispensary for adult and medical cannabis "flower" and products, and a successful one at that. Caliva grew its revenues by 350 percent, and increased its employment by hiring 440 workers. 

This is also not a new venture for Montana, who is a general partner at Liquid 2 Ventures. He also participated in a seed round for Herb, which is a cannabis-focused media company and has been very open about his support in the marijuana business.

“As an investor and supporter, it is my opinion that Caliva’s strong management team will successfully develop and bring to market quality health and wellness products that can provide relief to many people and can make a serious impact on opioid use or addiction,” Montana told TechCrunch.

Sounds like it's a very green investment.

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