June 7, 2011
LAUSANNE, Switzerland (AP) -- NBC retained its hold on U.S. Olympic television rights Tuesday in a four-games deal through 2020 worth 4.38 billion, defeating rival bids from ESPN and Fox, NBC announced Tuesday.
The network now will have exclusive rights to the 2014 Winter Games in Sochi, Russia, the 2016 Summer Olympics in Rio de Janeiro, as well as the 2018 Winter Games and 2020 Olympics, whose sites have not yet been chosen.
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Im extremely pleased we will be continuing as the IOCs U.S. media partner. Broadcasting sports events is an important part of our business and the Olympics are obviously a significant part of the portfolio," said Steve Burke, CEO of NBC Universal. "We have a talented and experienced team in place with a legacy of outstanding Olympics coverage and we are all looking forward to London next year and to Sochi and Rio after that.
For more on this story, turn to MSNBC.com.