A new course at Stanford University is giving students a behind-the-scenes look at Super Bowl 50, which will be played next month at Levi's Stadium in Santa Clara.
The course, "The Business of Super Bowl 50 and Silicon Valley," will examine the National Football League's biggest game from many perspectives, including marketing, broadcasting and technology.
The six-week course also features guest speakers from key players who helped bring the Super Bowl to the Bay Area. On Tuesday, Pat Gallagher, who serves as the executive vice president for the Super Bowl 50 Host Committee, visited the class and described making a pitch to NFL owners...
Stay in the game with the latest updates on your beloved Bay Area and California sports teams! Sign up here for our All Access Daily newsletter.
READ MORE AT NBCBayArea.com