Brown shares why he tells Kings to believe in NBA title goals

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The Kings are on the precipice of ending their 16-year playoff drought, thanks in part to the coaching job Mike Brown has done in the 2022-23 NBA season.

A significant component of the culture shift in Sacramento is the message Brown told his players before the start of the season: Just believe they can win it all.

"And from day one, we told them this just wasn't about making the playoffs or making a play-in game," Brown explained to Ariel Helwani on the first episode of "The Ariel Helwani Basketball Show." "We told them our goal is to win a championship, just like everybody else. 

"... If you don't believe it, this is probably not the situation for you because we're going to fight our tails off every day to attain that goal, just like everybody else is doing, no matter what people are saying or thinking about us."

After working with Gregg Popovich in San Antonio and Steve Kerr with the Golden State Warriors, Brown spoke with Randy Bennett, Saint Mary's College's men's basketball coach, shortly after Sacramento hired him about how he developed a winning program after years of mediocrity.

Bennett told Brown that while changing a culture is essential, getting the players to believe it is the most important thing. 

"So every little opportunity I get to add to the belief of what our goal is supposed to be with this team, I reinforce 10 times dramatically," Brown continued. "Just let them know, 'No, this is real and look at this little victory. We won this little victory. I guarantee you 99 out of 100 people out there didn't think we would get over the hump in this circumstance so we're better than that. 

"Keep showing it until our run ends."

So far, Brown's belief in his players has paid off, as the Kings currently are top 4 in the Western Conference with less than a month left in the regular season. 

RELATED: Brown believes Kings' resurgent season is 'top 3' career moment

With Sacramento showing out this season, many pundits have Brown winning his second Coach of the Year award at the end of the season.

If the Kings make a deep playoff run, it can be attributed to Brown's belief in his players all those months ago that they can win a championship. 

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