Steph Curry is one of 13 players in NBA history to win multiple MVPs.
He's the only player to ever win the award in unanimous fashion. The five-time All-Star is still one of the best players in the league (if you don't have him in your Top 5, there's no saving you at this point) yet nobody really thinks he has a chance of winning a third MVP.
Why is that?
Stay in the game with the latest updates on your beloved Bay Area and California sports teams! Sign up here for our All Access Daily newsletter.
“There is no narrative,” Curry explained to Marcus Thompson of The Athletic. "Every year, there are a few players in the mix. This year, it’s like five deep. If you’re not in that conversation...
"I just know the narrative isn’t there so I would have to go above and beyond. So, it’s whatever. I’m blessed to have three rings. I’m good.”
[REWIND: Curry's personal trainer believes Steph 'not even close' to peaking]
The 30-year old is correct in that it helps to have momentum from the media because it's the media who determines the MVP.
Golden State Warriors
Find the latest Golden State Warriors news, highlights, analysis and more with NBC Sports Bay Area and California.
Many people think LeBron James has a really good opportunity to win the award for the first time since 2013 because of the Los Angeles spotlight and the potential narrative of leading the Lakers back to the promised land.
Others believe Giannis Antetokounmpo can soar to the top now that Mike Budenholzer is his coach, while Anthony Davis remains a trendy pick because of his other-worldly talent and his legitimate Defensive Player of the Year candidacy.
Kyrie Irving has some buzz and people will be following Kawhi Leonard's comeback story closely.
For Curry, meanwhile, it's assumed that he can't win it because Kevin Durant is on his team and the two will split any potential first-place votes.
In NBA.com's annual GM survey, 27 percent picked Durant to capture the hardware (second to LeBron's 30 percent), while Curry appeared in the "also receiving votes" category.
Curry is as competitive as they come and absolutely wants a third MVP. But he also is comfortable in his own skin and understands the bigger picture.
“We don’t have three rings if I don’t play the way that I played,” Curry told The Athletic. “So what else can I do? It sounds stupid and cliché and, whatever, passive. Like I’m deflecting or something.
"But I know I’ve gotten better every year. I know that even if people don’t. I’m better. That’s all I need to know.”
Drew Shiller is the co-host of Warriors Outsiders. Follow him on Twitter @DrewShiller